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From September 7 to 10, Martin Lopez, our CEO, traveled to Dubai for a packed week: attending IPS 2026, strengthening one of our long-standing client relationships in the region, and building new connections with local studios.
What we saw in Dubai meetings
On the production side, one challenge keeps coming up at studios with a strong creative identity: getting parametric design to work well with Revit production. It's not just a tooling issue, it's about workflow between the conceptual and documentation stages.
It's also clear that one-on-one collaboration models have a ceiling. As studios grow or take on more projects, relying on a single person as the bridge becomes a bottleneck. That's why more and more studios are looking for support and management, not just execution. The relational approach matters just as much as technical capability when picking a partner.
On top of that, the market moves at different speeds depending on the country. Dubai is confirming deals faster than other markets in the region, which is worth factoring into project timelines.
A market finding its footing
Over three days at the Dubai World Trade Centre, International Property Show 2026 brought together more than 30,000 attendees and over 300 exhibitors, making it the Middle East's biggest real estate event. The scale alone said a lot about where the market stands: developers, investors, and industry professionals sharing the same floor, alongside an increasingly sophisticated range of financing and investment options.
That scale and diversity reaffirm the Middle East as one of the most dynamic development hubs globally, and point to a context where demand for technical and production services will keep growing.
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